A Guide to Usability Testing

Usability is the measure of the quality of a user’s experience when interacting with a product or system, whether it is a website, software application, or any user-operated device. Usability testing focuses on structured observation of users who are demographically compatible with target users. This process validates the effectiveness, efficiency, and satisfaction of the design of your application. How does … Read More

Focusing on usability for mobile app success

As written by CIO Canada Magazine, December 2013 You never get a second chance at a first impression, so businesses seeking to launch successful mobile applications must invest in improving usability right out the gate. Whether launching a customer-facing mobile app or deploying the latest mobile employee productivity tool, efforts are all for naught if users can’t—or won’t—actually use the … Read More

Mind the gap in mobile application testing

As written by Canadian CIO, September 2013 Issue The world has unquestionably gone mobile, creating significant opportunities for businesses—in both new and traditional industries—to evolve and create new revenue from prospects that simply didn’t exist before. In fact, phenomenal growth continues to take place in mobile-based business, and the opportunities the platform provides, according to industry watchers. Juniper Research expects the value … Read More

The Good and Bad of Good UX

As part of our practice of experience design at RS we’ve developed a keen interest in behavioral psychology and economics. How and why people make decisions informs our understanding of how to create effective experiences, helping us do better work. Interactive designers are always after better ‘usability’. Usability is a term often used synonymously with user experience, and of late … Read More

Are you mobile launch ready?

Five steps to a more successful mobile app deployment So. You’ve just invested a few months and at least five figures in developing your new app. And it looks SO good. You researched your mobile use case and found a rock star mobile designer to create a thing of beauty – an app worthy of an exclusive and coveted position on your … Read More