A Guide to Usability Testing

Usability is the measure of the quality of a user’s experience when interacting with a product or system, whether it is a website, software application, or any user-operated device. Usability testing focuses on structured observation of users who are demographically compatible with target users. This process validates the effectiveness, efficiency, and satisfaction of the design of your application. How does … Read More

Being Truly Responsive

I see a lot of bad mobile experiences. You probably do as well. There are any number of reasons why people make poor decisions for how their brand or company will be represented on mobile. Probably the same number reasons why people make poor decisions about digital in general. But I think we can sum up all of these reasons … Read More

What businesses can learn from the booming wearable technology industry

Business Intelligence / Customer Insights In 2012, 30 million wearable, wireless monitoring devices were sold in the U.S. That figure spiked 37% from the number sold in 2011. In the “2013 Internet Trends” report released by KPCB a few months ago, Mary Meeker and Liang Wu noted an unusual pattern in computing cycles: the first cycle was Smartphones, followed 10 … Read More

Sharing with One Web: How to Avoid Mobile Dead Ends

Responsive design is quickly gaining recognition as the dominant approach to building new websites. With good reason too: a responsive design workflow is a fantastic way to build tailored web experiences for any screen size and resolution. Considering that 830 different screen sizes were detected in the second quarter of 2012, responsive design would appear to be a simple answer … Read More

Are you mobile launch ready?

Five steps to a more successful mobile app deployment So. You’ve just invested a few months and at least five figures in developing your new app. And it looks SO good. You researched your mobile use case and found a rock star mobile designer to create a thing of beauty – an app worthy of an exclusive and coveted position on your … Read More