DEEPER DIVE – Content Marketing and Lead Generation | Finding New Prospects
Whether you’re a start-up or a midsize company, you need to make every marketing dollar do double, or triple work.
Review the options for lead generation – from conferences, to webinars, to content syndication – and compare the cost effectiveness of each one, taking into account all the ways each type of program contributes to your marketing goals.
Topics will include:
- Google ads/ Targeted Marketing/ Social Media ads – how to decide where to spend, and how to get the most out of your investment.
- Leveraging Events for your Marketing – how to choose events that will give you the most for your money, and then how to make sure you get the most for that big investment
By the end of the session, you’ll have lots of ideas for how to build awareness for your brand, as well as how to generate demand and new opportunities.
Lunch will be served at 12pm.
Robin Jones, CMO, Comm100
Robin Jones is a Vancouver-based marketing consultant with over 20 years experience building and leading marketing teams in global technology companies including Payfirma, QuickMobile, Active Network, Ventyx, Absolute Software, Creo Products, and MDSI. She has been instrumental in moving start-up and mid-size organizations through rapid growth stages, and has managed through more than 20 strategic acquisitions and partnerships, as well as 2 IPOs.
Robin has been on the front wave of the marketing evolution, managing through the tests and trials of marketing’s digital transformation, and advocating for automation and measurement at every turn. In a world where the buyer’s journey is theirs to map, she is passionate about power positioning and finding ways to engage audiences via rich content and conversation. Robin has a BS of Marketing from Florida State University, and an MBA from Northeastern University. Mother to two teenage daughters, she is American by birth but Canadian at heart.
Martin Wong, CMO, Smartt Marketing
Martin has deep experience helping companies take advantage of digital marketing to meet their goals. Martin created the Smartt P.A.C.E (Promote-Analyze-Convert-Engage) digital marketing model to help clients – from start-ups like Frogbox to larger enterprises like Sierra Wireless match the media to their needs and gain strong, measurable results. He brings a unique blend of creative thinking, digital technology understanding, and business knowledge to developing pragmatic marketing strategies. He’s able to match the fast changing world of digital marketing to the widely varying needs of small, medium and larg
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