Canadian Companies Introduced to European Market

Going global is no small feat. When heading into a new market there are many questions to consider. How can you be sure you’re ready to export? How do you connect with the right partners in the area? What does it take to compete in the market?

Wavefront’s Global Market Entry Program exists to help answer these questions and support the process for those looking to export. Each year Wavefront takes a select group of companies to countries around the world, arranging one-on-one meetings and networking opportunities to provide valuable introductions into the market.

This past June, Wavefront took a group of five companies to Europe to connect them to opportunities in the carrier and network infrastructure industry. Participating companies included ExpetoLindsay BroadbandNetsweeperSignal Hill and Tutela who travelled to destinations across Finland, Spain, The Netherlands and Luxembourg.

On the trip, companies met with Tier-1 mobile operators and network equipment vendors like KPN, Nokia, Telefonica and Vodafone. Having these targeted B2B meetings are key to making inroads in a foreign market, providing access to potential customers and partners that would otherwise be hard to come by.

At the Vodafone procurement HQ in Luxembourg.

“Wavefront, EDC and the Trade Commissioners set-up some great meetings for us on the program that allowed us to meet with top decision makers within our target customer groups.” – Tom Luke, Tutela

“It was a great way to get exposure to your product/service. Also interesting to learn what it may take to compete in foreign markets.” – Keith Dalton, Signal Hill

“We were able to make the most of this trip as it put us in contact with companies and individuals we may have had a difficult time getting in front of on our own. We’ve already scheduled additional meetings with a couple of partners. Thank you for including Expeto in this program. It was extremely helpful.” – Ryley MacKenzie, Expeto

Are you looking for help to go global?

Apply to one of the remaining global trips for 2017. Wavefront will be taking companies to Mexico & Colombia (AgTech), Germany & The Netherlands (Smart Manufacturing), Washington D.C. (Smart Cities), Taiwan & Japan (Smart Manufacturing) and Smart Retail in the Pacific Northwest later this year. Find out more.

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