Usability is the measure of the quality of a user’s experience when interacting with a product or system, whether it is a website, software application, or any user-operated device. Usability testing focuses on structured observation of users who are demographically compatible with target users. This process validates the effectiveness, efficiency, and satisfaction of the design of your application.
How does it work?
Usability testing is a key element of user-centered interaction design that evaluates a product by testing it systematically on users. First, a test group is assembled based on your target user profile. This group is then asked to complete key tasks with your application.
This allows you to tap into the minds of potential users and see how they react to various designs.
Insights are revealed on the difficulties experienced by the participants, if the mobile app will be used in the way it was anticipated, and if the mobile app is right for the intended audience.
Who is it for?
Usability services apply to new products or new major releases of products. They are especially well suited for companies that have a clearly identified target user and can have representative target users participate in usability engineering work.
Why is it important?
Usability testing can identify and enable early resolution of issues with interfaces through analysis of user behavior and best practices. With usability testing, you’re able to ensure you’ve created the right mobile app for the right target audience.
During product development, Usability testing removes guesswork.
Often, one day of usability testing can resolve weeks of discussions in a conference room.
As the product moves from prototype to production, usability testing is by far the most efficient and revealing method for pinpointing problems and gathering insights about how to fix those problems.
- Opportunity to iterate mobile app development based on real user experience prior to launch
- Gather unbiased feedback from target audience
- Most efficient and revealing method for gathering insights on user experience
- Delivers prioritized set of detailed recommendations to improve user experience
- Increase probability of mobile app success and revenue flow
- Receive direct input on how real users use the system
- Higher quality mobile app and consumer loyalty based on design recommendations
Lastly, it’s important to do usability testing across multiple devices and environments. Different conditions can mean different outcomes. Just because you’ve had success on one type of device, doesn’t necessarily mean your success will be mimicked across other platforms.
Wavefront Wireless Zones available for testing:
For the mobile development community, getting access to hardware devices while maintaining timelines and budgets can be a challenge. Wavefront has recently relaunched six Wireless Zones across Canada, offering daily equipment rentals for extensive functional testing of your mobile applications. At any of our Wireless Zone locations, you’re able to rent a variety of devices, ranging from the newest tablet to sought after smartphones, wearable and sensors, at minimal cost.
Wavefront Wireless Zones dramatically reduce purchasing costs as well as the time required to test applications across multiple platforms and networks.
Contact Wavefront for further details on Usability Services and our Wireless Zones.