CES 2014 – Bluetooth Low Energy (BLE) Devices and iBeacons Throughout

CES was loaded with incredible tech for mobile phones, tablets and bluetooth connected gadgets.  Notable Kickstarter projects from Pebble, Oculus, and so many others all took the stage front and centre.   These little startups are now multi-million dollar businesses launching rev 2 hardware with massive backing.  Kickstarter really does appear to have worked to catalyze the growth of great ideas.  There were 4K cameras on smartphones, google glass all around, augmented reality holographic displays, depth cameras, and hundreds of new Bluetooth Low Energy devices of all kinds.  iOS was the big winner of this year, with a huge proportion aimed at solving niche limitations of our new found mobile lifestyles.  CES deployed iBeacons, and created a game out of visiting all the booths, which was promptly hacked.


Overall CES was a fascinating eye-opening experience.  There was a huge amount of consumer hardware aimed around the mobile ecosystems of either iOS or Android. Next year is only going to get more extreme.  A huge launch of smart watches, robotics, and personal quantified health devices.  Some tech was amazing, most was junk, but all very exciting.  I say junk, mainly because the user experience wasn’t prioritized first, so some of these devices came out without any sort of obvious purpose, or had such a ridiculous purpose that it made me laugh.  Cue the Selfie Rod, with a marketing poster of people in a inflatable boat taking a picture of themselves with their smartphone at a distance!

Conquer Mobile has recently engaged on android and iOS bluetooth low energy projects, and it’s been really awesome. Well designed apps enable consumer hardware to be used without any sort of display of their own.  The trend continues with Intel Edison, tucking a full fledged Pentium computer with WiFi and Bluetooth Low Energy into an SD card package.  No display, instead the user interface is done through the app on the smartphone or tablet.  Conquer always starts with the purpose, we write the story narratives, and make sure the design has a satisfying feel.  Because when that hardware hits CES, those great impressions can catapult a product to market at previously unimaginable scales.

Check out Aaron’s video tour of the highlights of the CES show – complete with 360 head scan of Aaron!


Start early, lets make 2014 the year of true innovation!

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