Reveals ConceptionXD, a Game Development Framework for Cross Channel Delivery
Genesis Gaming Inc. is pleased to announce a new mobile technology approach for its production of triple-A (AAA) video slots games for casino operators. Using technology Genesis has had in R&D for the last 9 months, Genesis can now deliver video slot games for the mobile channel in a highly automated and optimized approach, offering fast-to-market, high capability games for operators. In particular, highly capable HTML5 games for the mobile channel are delivered faster and simultaneously with the same games in FLASH for the online computer channel.
The technology used in this approach was revealed today as a new Game Development Framework named ConceptionXD. ConceptionXD offers the promise of “Concept to Cross Channel Delivery” with a single development effort and timeline. Currently, Flash, HTML5 and Native video slot games can be delivered to both Real Money and Social gaming platforms. In HTML5, the most popular smartphones and tablets are supported with support for Apple’s IOS 6 or higher and Android’s OS 4 or higher devices – this means all the latest Apple iPhones and iPads, and all the latest Samsung phones and tablets.
Earlier this week, Genesis released the first video slot game developed using ConceptionsXD, East Of The Sun, West Of The Moon. Launched by Unibet this week, East Of The Sun, West Of The Moon is available online in Flash, and on mobile in HTML5, proof of the new framework’s ability to facilitate simultaneous multi-channel delivery.
“We are very pleased to offer this new approach to fast tracking high quality mobile game production,” said Geoffrey Hansen, General Manager. “We aim to simplify the roadmap and marketing efforts of operators seeking quality games for multiple channels. In particular, the ability for a simultaneous launch of a game on both the online and mobile channels is both efficient and effective for casino operators.”
Genesis has a pipeline of multiple games, each for multiple channels, using this new framework. Currently, the ConceptionXD technology is only used internally at Genesis to provide a competitive advantage for faster multi-channel game delivery. In future, Genesis will plan to offer the technology to select strategic partners.
Click here to read the release online.