MONTRÉAL, CANADA (August 1, 2012) – Wavefront, the National Centre of Excellence accelerating the growth and commercialization of wireless companies in Canada, announces the hire of Martin Dufresne, Business Development Manager, Quebec based in Montreal.
“By strengthening our business development team in Québec, Wavefront is improving our ability to fulfill our national mandate, accelerating the growth and success of Canadian wireless companies. We are bringing more benefits to more companies and supporting innovation nationally while fostering the competitiveness of Canadian companies in the global wireless technology market,” said James Maynard, President & CEO of Wavefront.
Dufresne, a key player in shaping Quebec’s mobile ecosystem, brings Wavefront valuable experience gained over 18 years in marketing and IT. He founded and managed IT firms and developed e-commerce activities and web projects for small, medium, and large national and international corporations. Prior to Wavefront, he spearheaded Alliance Mobilité, the Quebec Mobile Alliance, established initiatives to accelerate the growth of Quebec’s mobile ecosystem, and organized trade missions to develop international market linkages for Quebec-based companies. Dufresne also founded and directed Mobiz, Quebec’s foremost mobile technology conference. Martin holds Certificates of Marketing Management and Advertising from HEC Business School (University of Montreal, QC), and a Diploma in Interactive Media (Producer) from the Institut National de l’Image et du Son (INIS, Montreal QC).
“The addition of Martin will help further establish Wavefront in Quebec, and allow us to bring critical wireless business products and services to Canada’s wireless community. We are helping to create a significant competitive advantage for Canadian innovators in the global wireless market,” said Hélène Joncas, Wavefront Vice President, Business Development and Strategy, Eastern Canada.