Wavefront’s first tenant, Conquer Mobile, locates success with mobile search and directory apps

Conquer Mobile achieved 10 times revenue growth and released more than 20 apps while at Wavefront, with customers ranging from Canpages to McDonald’s Canada

VANCOUVER, B.C – Conquer Mobile, a leading developer of mobile search applications for business directories and major retail brands, experienced phenomenal growth during its 21 months at Wavefront, the commercialization centre accelerating the growth of Canada’s wireless and new media development companies. Its revenues grew by a factor of 10 during that period, and as of February, the company has moved into a larger space at Discovery Parks Vancouver where it is poised to expand its successful app development business and enter a new stage of growth developing innovative products of its own, including an exciting new solution for the mobile business directory market that Conquer Mobile plans to launch later this year.

Conquer Mobile had two customers, one mobile application and cramped offices above a florist in May 2009 when it made the decision to become Wavefront’s first tenant. Although Conquer Mobile was already demonstrating early leadership in mobile mapping solutions, CEO, Angela Robert, and CTO, Aaron Hilton, knew that they needed more professional offices, help with market linkages, resources such as handset library and usability services to test their applications, and access to trusted, experienced business advisory services—all of which they received at Wavefront.

“Mobile users expect ‘wow’ and simplicity. The Canpages iPhone app has both cutting-edge technology and a deliciously simple interface. Conquer Mobile has mastered the art of combining the two,” said John Koetsier, senior manager, online media, Canpages.

Conquer Mobile took advantage of every Wavefront wireless accelerator service. They used Wavefront’s business advisory services to help with go-to-market strategies and managing growth as well as its state-of-the-art boardroom for client meetings. The 400-plus handsets in Wavefront’s library allowed Conquer Mobile to quickly and cost-effectively develop cross-platform solutions for iPhone, BlackBerry, Android and more. They connected for mentoring with seasoned wireless technology executive Bill Tam made available through Wavefront’s partnership with the Centre4Growth’s CEO in Residence (CIR) program. With Wavefront hosting meetup space and co-organizing monthly collaborative events, the Conquer Mobile team helped grow the fledgling Vancouver iPhone Developer Meetup Group from a few dozen members to over 600. Perhaps the largest benefit Conquer Mobile received from Wavefront was the casual connections with potential customers made possible in the unique Wavefront setting. It was through such a connection that Conquer Mobile was ultimately chosen to develop McDonalds’ Canada restaurant locator iPhone app.

Sandy Fleischer, senior vice-president and managing partner of Dare said, “The iPhone app for McDonald’s had to be powerful for the brand, yet simple for the customer. Conquer Mobile were the ideal partners. They are mobile app mavens–able to deliver awesome technology in simple wrapping.”

While at Wavefront, Conquer Mobile also released 20 directory-based mobile apps for Canpages, Ziplocal, ImmersiFind, ChicWalks, Park Royal Shopping Centre and the Globe 2010 conference among others. Its award-winning Canpages iPhone app was the first voice-recognition business search app to launch in Canada including great features such as ‘hands-free’ search for nearby businesses, live traffic cams and augmented reality views.

“Mobile users expect ‘wow’ and simplicity. The Canpages iPhone app has both cutting-edge technology and a deliciously simple interface. Conquer Mobile has mastered the art of combining the two,” said John Koetsier, senior manager, online media, Canpages.

“We’ll continue to develop and support custom mobile apps for our business directory customers but we’re also excited to be launching our first Conquer Mobile branded application,” explained Conquer Mobile CEO Robert. “We’re keeping the product under wraps for now, but it will be a solution for mobile directory operators that will dramatically increase the visibility, credibility and customer loyalty for directory advertisers.”

“Wavefront is very pleased with Conquer Mobile’s growth and successes,” said James Maynard, President of Wavefront. “We look forward to watching more companies graduate Wavefront’s Accelerator Centre and, as we expand the Wavefront model, helping more Canadian wireless innovators successfully bring their solutions to market faster.”

For more on Conquer Mobile, see www.conquermobile.com.

About Wavefront
Wavefront is the national centre of excellence for wireless commercialization accelerating the growth and success of wireless companies in Canada. Wavefront improves speed-to-market and delivery of mobile applications and wireless technologies by providing emerging companies with a suite of WaveGuide™ training, mobile industry advisory services, incubation services, testing resources and market linkages that facilitate commercial engagement with the mobile network and enterprise ecosystem companies around the world.