Wavefront Waveguide™ Seminar – How to Promote Your App

Date: Friday, March 23, 2012
Time: 8:30 AM – 11:30 AM (EST)
Location: KPMG – 333 Bay Street, 46th Floor, Bay Adelaide Centre, Toronto, ON [MAP]
Cost: Free. Pre-registration is required. Breakfast will be served.

So you have created a great new mobile app, now what? Learn how to promote your app and maximize downloads and monetization from industry experts. Wavefront has partnered with speakers from App-Promo.com, Ipsos Reid and Bell/Sympatico to show developers how to build visibility and awareness in the complex, competitive and dynamic mobile ecosystem.

Register to attend and learn about:

  • Building marketing and promotion plans
  • Acquiring more customers
  • Monetizing your mobile traffic
  • The Canadian mobile landscape (report by Ipsos Reid)

Stay for the Q & A session to receive more specific feedback relevant to your own app promotion experiences.

08:30 AM – 09:00 AM

Breakfast, Registration and Networking

09:00 AM – 09:05 AM

Welcome and Introduction to Wavefront

// Nathan Robinson, Wavefront

09:05 AM – 09:45 AM

The Canadian Mobile Landscape, Fact and Figures: Recent findings from the Ipsos Reid Mobil-ology Report (Winter 2012)

// Mary Beth Barbour, Ipsos Reid

09:45 AM – 10:15 AM

The Secrets of Discovery: Download and Monetization of Mobile Applications

// Gary Yentin, App-Promo

10:15 AM – 10:30 AM


10:30 AM – 11:15 AM

Mobile Advertising, eCPMs, Fill Rates, Yield Optimization, What you need to know to monetize your mobile traffic

// David MacPhie, Sympatico (Bell Canada)

11:15 AM – 11:30 AM

Questions and Answers


Presented By

Wavefront Logo TagApp-Promo LogoIpsos LogoSympatico Logo

Speaker Bios

Gary Yentin – CEO and Founder, App-Promo
Gary Yentin is a senior mobile executive, with over fifteen years of experience managing strategy sales, marketing, operations, and technology for established entertainment, new media and technology companies. For the last ten years Gary has focused on mobile technologies, including content development and distribution having worked for m-Qube (now VeriSign) in the capacity of Vice President, and mobile advertising having worked as an executive consultant with Admob, Enpocket, Nokia, Quattro and Jumptap . Currently, Gary focuses on the discovery, distribution and monetization of mobile applications for all platforms; Apple-Android-BlackBerry, Nokia and Windows in his role of CEO and Founder ofApp-Promo.

Mary Beth Barbour – Senior Vice President, Ipsos Reid – MediaCT
Mary Beth Barbour leads a team of researchers that are dedicated to working in the Media, Content & Technology-Teleco sectors, in her role as Senior Vice President with Ipsos Reid-MediaCT. Of course, defining this sector has increasingly become a moving target. Mary Beth’s experience in this sector began during the dot-com crash when Digital convergence essentially went into hibernation for a period-of-time. During this period, she worked for a number of clients in the internet, broadcast, publishing and digital media (in its infancy) businesses, all of which appeared to be in silos – until more recently. During this time, some of her clients were established businesses, others were emerging or reinventing themselves and still others were shrinking. She and her team conduct a variety of qualitative/quantitative research studies and workshops covering a multitude of issues.  More recent examples include the Ipsos Reid Mobil-ology the first bi-annual study of the mobile market in Canada.

David MacPhie – Director, Mobile Network Partnerships, Sympatico/Bell Canada
David MacPhie heads up Sympatico’s mobile advertising network, where he is responsible for the distribution and strategy of <aexternal-link” href=”http://celebedge.ca/” target=”_blank” style=”margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; color: rgb(1, 127, 176); background-color: transparent; font-weight: bold; border-bottom-width: 1px; border-bottom-color: rgb(204, 204, 204); border-bottom-style: solid; “>Celebedge.ca, Fashionism.ca and Sympatico’s general interest portal.David brings his experience in product development for Bell’s Internet and Home phone services to his Sympatico mobile work in helping to shape a positive and engaging publisher and end consumer experience.


About Wavefront
Wavefront is the national centre of excellence for wireless commercialization accelerating the growth and success of wireless companies in Canada. Wavefront improves speed-to-market and delivery of mobile applications and wireless technologies by providing emerging companies with a suite of WaveGuide™ training, mobile industry advisory services, incubator office space, testing resources, and market linkages that facilitate commercial engagement with the mobile network and enterprise ecosystem companies around the world.