Wavefront Appoints New Director of Marketing

Tiffany Chester, Former Director of Marketing At Tagga Media, Joins Wavefront’s Team

Image MiniVancouver, B.C. – Wavefront, the commercialization centre accelerating the growth of Canada’s wireless companies, announced today that it has expanded its team with the appointment of Tiffany Chester as the new Director of Marketing. Chester joins Wavefront from Tagga Media, where she led all marketing and communications for the company’s mobile marketing products and services.

“Tiffany brings with her a breadth of experience in the mobile space,” said James Maynard, President of Wavefront. “Her skills will be invaluable to Wavefront as we continue to develop programs and services both nationally and internationally designed to accelerate the development of Canadian wireless companies and open global market opportunities.“

“Wavefront has some incredible resources and programs available to Canadian SMEs developing innovative wireless technologies and applications. I look forward to continuing to build upon these programs and engaging with the companies and entrepreneurs that are leading the way in a sector that will soon be critical to Canada’s economy. Canada is well poised to be the world leader in wireless technologies and it is very exciting to be a part of an industry that will have such an impact on how day-to-day business is operated across all sectors,” said Tiffany Chester.

Chester brings over 15 years of sales and marketing experience within the technology sector. She most recently served as Director of Marketing at Tagga Media, a leading mobile marketing technology and services company. Prior to joining Tagga, Chester was the Director of Marketing and Business Development at Lat49, a digital ad network specializing in location-based advertising, and also led the marketing efforts at IDELIX Software, a user experience company that developed GIS technologies and tools for the government and intelligence sectors. Chester’s diverse industry experience also includes work in the entertainment and healthcare industries, which will be a great asset to Wavefront as it continues to promote cross-sector wireless innovation.

“I am delighted to be joining Wavefront at such an exciting time for the organization and the Canadian wireless industry at large,” said Chester. “Wavefront has some incredible resources and programs available to Canadian SMEs developing innovative wireless technologies and applications. I look forward to continuing to build upon these programs and engaging with the companies and entrepreneurs that are leading the way in a sector that will soon be critical to Canada’s economy. Canada is well poised to be the world leader in wireless technologies and it is very exciting to be a part of an industry that will have such an impact on how day-to-day business is operated across all sectors.”

As Director of Marketing at Wavefront, Chester will be responsible for promoting Wavefront’s accelerator services and products into the marketplace and developing systems to ensure they provide the best value for Canada’s wireless community to succeed both locally and internationally. For more information about Wavefront, visit www.wavefront.ca/accelerator.

About Wavefront
Wavefront is the national centre of excellence for wireless commercialization accelerating the growth and success of wireless companies in Canada. Wavefront improves speed-to-market and delivery of mobile applications and wireless technologies by providing emerging companies with a suite of WaveGuide™ training, mobile industry advisory services, incubation services, testing resources and market linkages that facilitate commercial engagement with the mobile network and enterprise ecosystem companies around the world. Learn more at www.wavefront.ca/accelerator.