Canada’s Wavefront partners with Australian Interactive Media Industry Association (AIMIA) Canada’s Wavefront partners with Australian Interactive Media Industry Association (AIMIA)

OCTOBER 20, 2009

VANCOUVER, CANADA and SYDNEY, AUSTRALIA; October 20, 2009 – Wavefront, the community-based commercialization centre for B.C.’s 1,000 wireless and new media development companies, and the Australian Interactive Media Industry Association (AIMIA) have announced a partnership to create business opportunities between their community members both drawn from the wireless and new media industries.

“Canada and Australia both have vibrant wireless and new media industries and this partnership formally brings our two communities closer together to better leverage our strengths and the natural synergies between our two countries,” said James Maynard, President of Wavefront. “Additionally, Australia is a key player in the Pacific Rim economy where Wavefront has already secured industry relationships with powerful industry associations in Japan and Hong Kong.”

“We’re pleased to partner with Wavefront and look forward to building a bridge between our content producers, mobile application developers and theirs,” said AIMIA’s CEO, John Butterworth. “Wavefront’s west coast location can provide a gateway to the North American wireless market for AIMIA members and our TradeStart participants who are looking to export to this region.”

About AIMIA

AIMIA is the peak body representing the Interactive Media and Digital Content Industry. Founded in 1992, AIMIA promotes growth and success in the Australian interactive media industry. Its services include: acting as a lobby group; providing industry news; hosting professional functions; and organizing its annual Interactive Media Awards. AIMIA members are drawn from the broad spectrum of the Australian IT industry, including producers and developers of digital content and applications for interactive platforms such as broadband and narrowband internet services; interactive television; wireless; CD/DVD media; and games consoles. AIMIA also delivers export assistance to members through the TradeStart program in partnership with Austrade. Visit AIMIA online: www.aimia.com.au.

About Wavefront

Wavefront is the community-based commercialization center for B.C.’s 1,000 wireless and new media development companies generating more than $4 billion in annual revenue. Wavefront improves speed-to-market and delivery of mobile applications and devices by providing emerging companies with a suite of WaveGuide training, mobile industry advisory, incubation and testing services that facilitate commercial engagement with mobile network operators and enterprise companies around the world. For more information on Wavefront, visit www.wavefront.ca/accelerator.

Wavefront is a registered trademark of Wavefront Wireless Innovation Society of British Columbia.